Semiotics

Semiotics is the Study of Signs. A Sign is something that stands for something other than itself, semiotics is the study of these signs and there interpretation. For example, the colour red could signify Anger or danger. This picture on the right represents how the thought process of signs work. This was Charles Sander Pierce's theory. Another theorist in semiotics is a man called Ferdinand De Saussure. he believed that signs do not in fact represent reality but they do construct it. He believed that signs are purely psychological.